Crain’s has an article on Jim Koch, the co-founder and chairman of Boston Beer Company, well known for the Sam Adams line of beers.
He has a delightful tale to tell of an experience from his early adulthood that has held him in good stead ever since.
Read what Jim has to say then sit back and have a good think, maybe with a frosty mug by your side…..
Here’s the story. http://www.crains.com/if-i-knew-then/jim-koch/boston-beer-company?
Do the lessons of David and Goliath have practical applications for small business in the 21st century?
Creativity, when properly applied, at just the right time, in just the right way, can translate into unheard of success in today’s crowded marketplace. The tsunami of modern technology can be your curse or your blessing.
Perhaps making “back to basics” a cornerstone of your business plan is just the ticket.
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