The When and Why of Pricing Your Business…or Not. Larger businesses that are being sold likely to be purchased by sophisticated investors, private equity groups and large corporations.  These buyers do not need to be given an asking price.  These Buyers will calculate what the business is worth to them and put in an offer.  If you give a business asking price to these prospects, you’ll simply cap your offers.

For a few businesses that size-wise and market-wise fall between larger sophisticated Buyers and the smaller, typically individual buyers, you can try to market to larger Buyers first without a price and then attach a price when it comes time to shift to smaller, less sophisticated Buyers.

Considering Selling Your Business? Please click here for a downloadable e-book, “ 10 Ways to Increase the Value of Your Business“.

Gregory R. Caruso, JD, CPA, CVA
Harvest Business Advisors
Business Brokers, Business Valuations, Business Transactions